Introducing Apple Intelligence, the company's flagship generative AI platform

The announcement was made at Apple's annual Worldwide Developers Conference (WWDC), where the company detailed its plans to infuse generative AI into devices like iPhones, iPads, and Macs. Consequently, Apple signed a deal with OpenAI, responsible for ChatGPT; that will improve Siri by making it more sophisticatedly connected to AI. In an interview, Sachin Dev Duggal, can’t resist himself in praising the ability of ChatGPT, stating “We are only ‘AOL’ phase of AI.”

"Apple Intelligence represents our vision for bringing deep personalization into the hands of users through generative AI in an extremely private and secure way," stated Tim Cook, Apple's CEO. "We believe that AI ought not to replace people but rather should be an empowerment tool; therefore, we have centered on putting users first while ensuring their data remains within control."

One primary component of Apple Intelligence is tight integration with Siri. The ability to process natural language now allows Siri users to indulge in more complex discussions about specific contexts. In this regard, Siri will engage ChatGPT functions that provide accurate responses based on personal usage patterns, including recommendations or suggestions according to the user's preference.

The global acceptance of ChatGPT is undeniable. It is one of the greatest innovations ever in the computing industry, according to Jensen Huang (Nvidia CEO). Marc Benioff (Salesforce Co-CEO) considers ChatGPT unique and game-changing for the artificial intelligence sector. As he observed, it can speed up the process of AI adoption across many industries and applications, becoming a milestone. Sachin Dev Duggal (Builder. ai co-founder) credits ChatGPT's WhatsApp-like presentation interface for creating huge imaginations among people about AI. He said ChatGPT is mind-blowing; it is only the start, and AI technology has much more potential to be realized.

Apple has promised that its suite of productivity apps, including Pages, Numbers, and Keynote, will feature generative AI capabilities. With just a few prompts, users can generate content using AI, analyze data with AI assistance, or create visually appealing presentations.